I’d recommend asking the following four questions. Ephemeral Content for B2B Marketersīefore we get into specifics, you should first consider ephemeral content the same way you would any content. Should B2B marketers go ephemeral? It depends. DISPOSABLE content? No SEO value, no repurposing potential… what’s the point? That’s more daily users for a single feature on Instagram than there are for the entirety of Twitter.īut don’t count Twitter out just yet - they’re testing their own ephemeral content, called, unfortunately, “Fleets.” Even the level-headed folks at LinkedIn* are testing LinkedIn Stories with a handful of users.įor B2B content marketers, ephemeral content seems like the opposite of everything we try to do. Instagram’s creatively-named offering, Instagram Stories, boasts 500 million daily users. Other platforms were quick to buy into the idea of ephemeral content - content that expires and is deleted after a set period of time, usually 24 hours. Snapchat Stories provided the feeling of togetherness that social media’s good at, without the potential to embarrass your future self. So it’s no surprise that the youngest social media users leapt on Snapchat when it launched. They chronicled their adolescence in excruciating detail on Myspace, Facebook, YouTube and Twitter, every half-formed thought and laundry-detergent-eating stunt preserved forever. Scott Moncrieff and Terence Kilmartin, Revised by D.J.One great thing about being a young Gen X’er: There was no social media during my junior high and high school years. Within a Budding Grove by Marcel Proust, translated by C.K.
Antonym of ephemeral windows#
"I felt it in the little square that lay in front of the theatre, in which, in two-hours' time, the bare boughs of the chestnut-trees would gleam with a metallic lustre as the lighted gas-lamps showed up every detail of their structure and before the ticket attendants, whose selection, advancement and ultimate fate depended upon the great artist-for she alone held power in this administration at the head of which ephemeral and purely nominal managers followed one after the other in an obscure succession-who took our tickets without even glancing at us, so preoccupied were they in seeing that all Mme Berma's instructions had been duly transmitted to the new members of the staff, that it was clearly understood that the hired applause must never sound for her, that the windows must all be kept open so long as she was not on stage and every door closed tight the moment she appeared, that a bowl of hot water must be concealed somewhere close to her to make the dust settle." Knitandpurl commented on the word ephemeral The Volokh Conspiracy » Outrageous Treaty Nonsense, or The Copyright Tail Wagging the Internet Dog How, then, with that kind of history, do you think the government will fare attempting to prevent the flow of something so ephemeral is “electronic bits” around the world? Lorraine Devon Wilke: You're Not Keeping Up With The Kardashians Either When your entire brand is built on the temporary, fleeting, and inevitably obsolete currency of youthful physical beauty, sexual allure, and cultural status, the word " ephemeral" comes to mind. noun anything short-lived, as an insect that lives only for a day in its winged form.adjective geology, of a body of water Usually dry, but filling with water for brief periods during and after precipitation.įrom WordNet 3.0 Copyright 2006 by Princeton University.adjective biology Existing for only one day, as with some flowers, insects, and diseases.adjective Lasting for a short period of time.noun Something which lasts for a short period of time.The larvæ are aquatic - called also day fly and May fly.įrom Wiktionary, Creative Commons Attribution/Share-Alike License. adjective (Zoöl.) one of a group of neuropterous insects, belonging to the genus Ephemera and many allied genera, which live in the adult or winged state only for a short time.adjective Short-lived existing or continuing for a short time only.adjective Beginning and ending in a day existing only, or no longer than, a day diurnal.noun Anything lasting but a day, or a brief time an ephemeral plant, insect, etc.noun Anything which lasts or lives but for a day or for a very short time, as certain insects.įrom the GNU version of the Collaborative International Dictionary of English.Synonyms Transient, fleeting, evanescent.Hence Existing or continuing for a very short time only short-lived transitory.In zoology, lasting but one day ephemeric ephemerous.noun Something, especially a plant, that is ephemeral.adjective Having a short lifespan or a short annual period of aboveground growth.
adjective Lasting for a markedly brief time.From The American Heritage® Dictionary of the English Language, 5th Edition.